How would this interview be different in the virtual world? We’re taking a look at it and saying, “Ok, how can we organize ourselves and how can we change the product to really support that use?” That’s been our strategy. The SMB use of Second Life thus far has been organic. We’re working on that quietly right now and thinking about what kind of things we can do to support that use. #Is ac3d good to use for secondlife how toWe’re really thinking about how to aggressively present Second Life to SMBs so they can effectively use it at a higher rate of participation. Is attracting small and medium businesses (SMBs) one of things you can do to increase retention? In June, there were 59,000 people who appeared to be cash flow positive, meaning they’re doing something in Second Life that allows them to make money rather than pay money. The good news is this is such a global phenomenon and there’s such a large number of people signing up in the aggregate that it still nets out to be a profitable and growing business for us, and also for the people using it. We have to evolve the market as it evolves. There’s lots we can do about it but it takes time. Less than 10 percent of the people who sign up are sticking around and participating in the virtual world. You can’t do this with a speakerphone, you can’t do it with most videoconferencing systems and you can’t do it with Skype. If someone is on your left and someone else is on your right, you hear them on your left and on your right. The first one was the ability to use 3D voice. There are two features we’ve added in the last year that has made Second Life attractive to both business and education. What makes the virtual world attractive to business users? Obviously, with the concern about the ecological impact of business travel today, as well as increasing fuel costs, the savings are very substantial for businesses to have meetings in Second Life. On the order of a thousand people came to a multi day virtual event in which Sam Palmisano, their CEO, spoke from a recreation of the Forbidden City in Beijing. IBM in particular has been a real innovation leader, using Second Life aggressively for a couple of years now. IBM and Cisco are both heavy users or virtual worlds, and specifically Second Life.
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